Falmouth, Massachusetts

Soft as a Grape is a well-known Cape Cod boutique specializing in casual resort wear, custom embroidery, and accessories. It has earned a reputation for its signature line of clothing made from 100% ring-spun combed cotton, valued for its remarkable softness and comfort. The store offers a range of apparel for all ages, from cozy sweatshirts to stylish t-shirts, often featuring Cape Cod-inspired designs, making it a great spot for souvenirs or beachside essentials.

Eight Cousins Books is a warm and inviting independent bookstore in Falmouth, known for its thoughtfully curated selection of books for all ages. Recognized as the "Best Children's Bookstore in New England" by Yankee Magazine, it is particularly celebrated for its robust children's and young adult sections. A notable feature is the charming "Alphabet Chair" sculpture by local artist Sarah Peters, which greets visitors as they enter.

The Black Dog General Store is a staple for visitors and locals alike, offering a variety of apparel and accessories for men, women, and kids. Part of the iconic Black Dog brand, which has stores across Cape Cod and Martha's Vineyard, this shop reflects the region's rich maritime heritage. Known for its distinctive logo and nautical-inspired designs, The Black Dog carries casual clothing, outerwear, and themed gifts that capture the essence of Cape Cod's coastal lifestyle.

Board Stiff is an eclectic shop that serves as a go-to destination for sunglasses, vintage bikes, surf gear, and stylish clothing. Known for its selection of high-quality name brands, the store caters to those seeking both practicality and flair, whether you're hitting the beach or cruising the streets.

Not every shop in the Cape is geared toward wealthy vacationers. Green Eyed Daisy offers women the opportunity to find trendy and chic clothing and accessories on a budget. Don't miss it if you're in town.